Who is the Pride of ODU?

The Pride of ODU is devoted to driving revenue for Monarchs student-athletes and positioning Old Dominion University Athletics to have great success in the next chapter of college athletics. Through the Pride of ODU, the most passionate Monarchs fans and businesses can engage with Old Dominion University Athletics and its student-athletes like never before and ensure our winning ways continue in  Old Dominion University for years to come. By becoming a Pride of ODU member and/or and partnering with the Pride of ODU to grow your business, you are contributing to the long-term success of  Old Dominion University Athletics.
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Frequently asked questions

ARE CONTRIBUTIONS TAX DEDUCTIBLE?
The Pride of ODU is not a 501c3 tax exempt entity. As such, contributions to The Pride of ODU are not tax deductible as a charitable donation. A company may partner with The Pride of ODU to promote its business, including promotion from ODU student-athletes. Under these circumstances a business may be able to deduct their payment as a business expense. Of course, a business seeking a tax deduction for such payment should consult with its tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Yes, go logon to your account and then go to the Account page for instructions.
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Old Dominion University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. The Pride of ODU seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
IS THE PRIDE OF ODU AFFILIATED WITH OLD DOMINION UNIVERSITY?
The Pride of ODU is not affiliated with Old Dominion University.
WHAT PERCENTAGE OF CONTRIBUTIONS GO TO THE ATHLETES?
Approximately 85%. The Pride of ODU keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at billyray@studentathletenil.com to get started.
WHAT TYPES OF NIL OPPORTUNITIES DOES THE PRIDE OF ODU HELP ACTIVATE?
The Pride of ODU offers Old Dominion University student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more.
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all Old Dominion University student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, The Pride of ODU seeks to provide equal opportunities for both male and female student-athletes.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger one-time contributions to the Pride of ODU can contact billyray@studentathletenil.com
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, 757 Club members can designate which ODU Athletic program their respective student-athlete contributions go towards.